CBS to launch sports radio network

CBS is entering the sports radio market to compete directly with ESPN. Hear, hear. (Literally!)


Another sports media story, again about ESPN. This time the competitor is CBS, which announced it will launch a 24-hour sports radio network to compete with ESPN Radio. CBS sports TV personalities will appear on the radio shows, which are going to be carried on 67 Cumulus stations nationwide.

From MarketWatch.com's story:

CBS has several all-sports stations that are already top-ranked in their markets, like WFAN-AM in New York, Chicago’s WSCR-AM and WIP-FM in Philadelphia.

"In the past three or four years, we’ve been launching a lot of live, local sports radio stations," CBS Radio Chief Executive Dan Mason said in an interview. "The question we had was, Now that we have these great entities on the air, where can we take them? What’s the next level?"

He said Cumulus, with a large number of stations in midsize media markets, made for a strong partner.

"When you put those stations together with our top-10-market stations, you come up with a brand-new product that can be taken to the marketplace and sold as a network," Mason said.

The story had no details about exactly how the D/FW market would be served, but Cumulus already operates several radio stations in the market, including the AM station 570 KLIF.

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