Five years into their Big 12 membership, the Frogs will be the beneficiaries of a nearly 35 million dollar payment in 2017, the third highest mark of the major conferences. It is a 15% increase over the previous year’s payout.
Big 12 Revenue for each member this year. Plus each Big 12 school has third tier rights on top of Big 12 revenue! pic.twitter.com/ZK8rqBz40V— Jamie Pollard (@IASTATEAD) June 2, 2017
The bolded part of that tweet is a big deal - the Big 12 is the only conference where the schools maintain their third-tier TV rights, which can add significantly to the total funds.
The Big 12’s revenue has nearly doubled since welcoming in TCU and WVU in 2012, from $159.5 million to $313 million during the 2016 fiscal year. In year one of their membership in the power conference, the Frogs took home $11 million. For comparison’s sake, the Frogs took home less than one million dollars in their final year as a Mountain West Conference member.
The additional revenue does wonders for a school’s athletic program, obviously, especially when it comes to non-revenue sports. For the Frogs, that has been felt in the biggest way in baseball, where TCU has made three consecutive College World Series and is expected to make major renovations to Lupton Stadium in the next year or two. The Frogs have also done major work on their football and basketball stadiums over their time in the Big 12, and have been able to upgrade locker rooms, practice facilities, and more. As dysfunctional as the conference can be at times - and it certainly can - there’s no denying that it is making money for itself and its members.