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The Big Good: Gary Patterson joins Leon Bridges and Chris Harrison to give back

The newly formed foundation will feed over 70,000 people this holiday season.

4th Annual Love Rocks Benefit Concert Photo by Astrida Valigorsky/Getty Images

Just a few weeks ago, we celebrated Gary Patterson’s 200th win while at TCU, including 175 victories as the head coach. And while we can celebrate what he has done on the field for the Horned Frogs’ football program, we would be doing a disservice to not pay equal mind to what he’s done off of it and around the Fort Worth community.

Recently, Patterson joined with Fort Worth musician, and Grammy Award winner, Leon Bridges and Chris Harrison — host of the Bachelor and newly-minted TCU dad — to form The Big Good, a joint charity that will benefit foundations focused on helping kids and families. The fundraising efforts will gather notable leaders in business, philanthropy, music, and sports to raise funds for various non-profit organizations focused on making a BIG impact.

Their first big project? Feeding families in the DFW area during a time of great crisis in the community, magnified by the holiday season. It started in Dallas, where cars stretched for miles in and around Fair Park awaiting the opportunity to access food and groceries:

It continues today, Friday, with Tarrant Area Food Bank (TAFB), holding a Mega Mobile Market (mass food distribution) at AT&T Stadium. Thanksgiving related food will be distributed, including turkey, chicken and other related groceries. This market is estimated to serve as many as 25,000-30,000 people, which would make the market TAFB’s largest food distribution of any kind to date. This Mega Mobile Market event, created by TAFB, was formed as a collaborative effort by numerous individuals and organizations.

The goal of the organization is to feed 60,000 people this holiday season.

Providing resources for this event are The Big Good, MW Logistics, The Cotton Bowl Classic / AT&T Stadium, Arlington Police and Fire and Police Departments, and volunteers provided by Dallas Baptist Ministers Union and American Airlines. KLTY Radio (94.9 FM) is also set to be in attendance playing music for clients waiting in line. Also expected to attend is a crew from Good Morning America, who will give national exposure to this incredible venture.

If you want to help, you can do so by texting BIGGOOD to 707070 to make a donation. Thousands of families have been left wondering where there next meal will come from as the pandemic continues, and The Big Good hopes to alleviate those concerns.

More information, via

WHO: The Mega Mobile Market is designed to serve anyone who needs food assistance. This includes families who are still facing the effects of COVID-19, as well as those who are looking to provide a Thanksgiving meal for their family. No identification or documentation is required. All are welcome to receive food at this market.

WHEN/WHERE: The Mega Mobile Market is scheduled for Friday, November 20, distributing food from 8:00 a.m. to Noon while supplies last. The market will be in AT&T Stadium Parking Lot 4, which is directly east of the stadium near the corner of Cowboys Way and AT&T Way. Please see the attached map for specific directions related to the location of the lot and where to enter upon arrival.

WHY: As the COVID-19 pandemic continues into the holiday season, many families are unsure of where their next meal will come from, much less how they will be able to provide a Thanksgiving meal for their loved ones. TAFB realizes this need and has worked diligently with the partners listed above to prepare for this market. TAFB continuously strives to provide access to nutritious food to as many people as possible across 13 counties across the Tarrant area. The goal is to spread the word about these events as far as possible to ensure that no family goes hungry.